ARS PRO is a well-established professional brand that entered the beauty industry in 2012, strengthened by its direct sales experience in the field and its growth through a genuine understanding of customer needs. Our company, which has followed the development of the sector from the very beginning, has transformed its journey, which began with single-use manicure and pedicure products, into a large, multi-brand, production and technology-focused ecosystem today.
Since our inception, we have listened to the real needs of salons firsthand, building strong, trust-based relationships by directly engaging with thousands of professionals. This experience has shaped ARS PRO's core character: quality that inspires confidence , a touch that conveys professionalism , and a product philosophy that combines aesthetics and elegance .
Since the early days of permanent nail polish popularity in Türkiye, we have been one of the leading companies selling and distributing this category with trained personnel. The expertise we have gained over the years is now the most important guide in our product development processes. We know from the field where the industry is headed, what technologies professionals need, and which colors and formulas deliver real long-term performance.
Today, ARS PRO has four strong brands under its umbrella:
ENVY YOU , a Russian brand, combines high pigment, professional formula, and a wide range of colors in its premium long-lasting nail polish and gel systems.
SOLVE Professional is our rapidly growing domestic brand in the professional segment, focusing on innovative technology in devices, gel systems, and technical products.
Express Manicure has raised the standards of trust, hygiene, and speed in salons with its single-use manicure and pedicure kits.
Fresh Manicure offers solutions that ensure hygienic and modern workflows with its disposable manicure bowls.
While continuing to add value to the sector with our production infrastructure, registered trademarks, and innovation-focused approach, we are proud to represent one of the world's most prestigious brands as Staleks' Ankara Exclusive Partner . This collaboration further strengthens ARS PRO's reliability within the sector and the strong relationships it has built with professionals.
Today, ARS PRO, with over 12 years of experience, keen customer insights from the field, manufacturing capacity, and a modern brand culture, is more than just a company selling products; it's a powerful organization shaping the future of beauty professionals and leading the industry.
Our strength comes from our rich history; our vision from innovation; and our inspiration from professionals.